Was born on February 19, 1942, in the city of Guadalajara, in the state of Jalisco, Mexico.

Victor’s life-long fascination with photography began at the age of 10, when he took his first photograph. It wasn’t long before he was seeking out, and buying the best camera and film. He even designed his own darkroom so he could personally develop his own pictures.

Eventually, his passion for photography drove him to build a photographic lab where he could explore the latest techniques for producing quality pictures. The dye transfer process instantly became his favorite method of developing superior photographs. By the age of 30, with the assistance of his wife Martha, Victor was producing all of his images in dye transfer.

His first collection featured the works of many local photographers in Guadalajara. Eventually, Victor’s collection began to attract world-wide attention. Soon, world-renowned photographers like Ernst Haas, Harry Callahan, and Robert Vavra, (to name but three) would join his ever-growing circle of friends.

Victor eventually immigrated to California, bringing with him his entire (by now impressive!) collection of valuable photographic prints. He opened his collection in San Ysidro, Camino De La Plaza. When his collection exceeded the space in San Ysidro he transferred the entire collection to Chula Vista, combining, and sharing, photographic exhibition space with his radio stations. There, he continued collecting works of famous, as well as unknown/lesser-know photographers. Basically, Victor’s mission was to find and collect photographs of the highest quality, produced using printing techniques that would last for decades.


Pioneer of the Latino Radio broadcasting in San Diego, Victor Manuel Diaz brought a unique vision to the Industry of communication, achieving financial success, without sacrificing integrity and commitment to the community.

His vision contributed to the growth of San Diego Hispanic Advertising Business Community for more then two decades.

Victor Manuel Diaz was and inspiration to everyone who worked for his radio stations (Califormula Inc). His business practice set the foundation for the careers of many well-respected professionals in the broadcasting industry in Mexico and the United States.

Well know as the patron and promoter of the arts and music, Mr. Diaz created the two thriving organization; The International Institute of Photographic Arts (IIPA), a 32 years old Institution dedicated to the investigation of color art photography and XLNC1 90.7FM the only Classical Radio Station that broadcast in Spanish and English in San Diego and Tijuana region. Victor Manual Diaz dedicated his life to promoting arts and educated the community through his dedication and love for his work.


For more than thirty years, Victor Díaz directed all his financial resources toward the study, development, and collection of color photography. His goal all along was to gain the acceptance of this practice as one of the most recognized expressions among the visual arts.

Always faithful to his beliefs, Victor Díaz never spared expense in acquiring and using the latest technology to study and develop the most advanced methods of printing and to produce a longer lifespan and higher quality image.

He concentrated all his efforts in 1965 toward the opening of the first color photography lab in Mexico, PROLAB, where he printed hundreds of images in Dye Transfer. The photographers were impressed by the format and printing method and agreed to authorize the images to be reproduced in the lab.

His passion for photographic arts inspired the establishment of the International Institute of Photographic Arts (IIPA) in 1970 in Guadalajara Mexico, which years later, was moved to Chula Vista CA, where currently Victor Diaz’s valuable 35 year collection of photographic art is maintained and exhibited.

This magnificent collection has more than 2000 color photography images, recognized worldwide throughout the 40s, 50s, and 60s. They include artists such as Harry Callahan, Eliot Porter, Ernest Haas and contemporaries such as Franco Fontana, Gallen Rowell among others.

It’s important to note that a large portion of the Victor Díaz collection is printed by Dye Transfer medium, which is a process that has disappeared and is admired by collectors.

Today this legend is accessible through a complete schedule of exhibitions in IIPA galleries as well as on the web in the complete on-line virtual museum at the IIPA web site.

Awards Received and Testimonials